PAD Model Effects on Tourists’ Attitudes and Intention Pengaruh Reaksi Afektif Terhadap Sikap dan Dampaknya Pada Niat Kunjungan Wisatawan

This study aims to find out and analyze the influence of affective reactions tourists on attitudes their impact tourist visit intentions. Therefore, this research approach is in accordance with its purpose using a descriptive verificative approach. The method or technique used survey, which field conducted several sample members certain population perception some towards object so that actual data information obtained. collected form primary instruments questionnaires. total 93 respondents. Statistical tests processing were carried Partial Least Square (SmartPLS 3.0).
 On relationship Arousal Pleasure, value t counting arousal variable 9.925. Because calculated greater than 1.96, Ha accepted meaning has significant positive direction Pleasure. Attitude Intention, 7.215. accepted, Intention. Dominance Arousal, dominance 14,700. exerts Arousal. Dominance's 5,086. Pleasure Attitude, 7.301. Attitude. For R square pleasure, it compared other variables 0.645 64.5%.